Challenge

Culture Jam set out to launch with NBA All-Star Kawhi Leonard at the helm. Our task was to introduce the brand in a saturated market while distinctly positioning it.

APPROACH

We approached each single release as its own unique story, crafting bespoke marketing plans and exclusive merch items to ensure each release stood out and contributed to a cohesive brand narrative.

EXECUTION

We redefined the brand's identity, devising creative marketing strategies, launching exclusive merchandise, and directing music videos. This comprehensive three-month campaign resulted in over 100 million streams for the debut album, establishing Culture Jam as a formidable presence in the music industry.