Challenge

Martell Cognac challenged us to craft a campaign that celebrates Black History and authentically captures the Black experience.

Approach

We developed a two-part story. Instead of focusing solely on the past, we introduced “History Now,” spotlighting young Black adults who are currently making history.

Execution

Leveraging my extensive network, I identified and highlighted five Black adults who are making significant contributions today. Their stories were told through both short and long-form videos in an interview series that spanned the entire month of February. This campaign generated significant impressions for the brand, effectively celebrating Black history in the present moment.